Meet Your CEO

Phuc Huynh developed her garment construction craftsmanship and business studies in Chicago, IL.

She curated Pərsuasion™ from her commitment to sustainability, lean culture, mindful consumption, equitable wages, and radical collaboration.

At Pərsuasion™, we believe in embracing the nonverbal disruptive language of fashion. We want your relationship with our made or altered garments to be personal and fulfilling. 

Phuc has been altering and flipping garments since high school, it was an undisclosed hobby for awhile; at the age of 17, she was nominated Best Dressed and published in her high school’s yearbook. Before becoming a fashion designer, she embodied sustainable practices by shopping and donating to local small businesses: underground, thrift, and consignment establishments.

During her high school career, she took college accredited design courses which led to her pursuit in her Bachelors of Science in Technical Management with a concentration in Accounting from DeVry University.

As a self-educated fashion designer, she obtained certification from Parson’s and Teen Vogue’s Fashion Industry Essentials Online Program on a scholarship. The values of Pərsuasion™ derive from Phuc’s consciousness and integrity for Sustainable Luxury.

We create opportunities for other stylish and unique people to bring their greatest ideas to fruition.